Liz Truss, Steve Bannon and Tucker Carlson? Exploring the Former PM's Audition for Make America Great Again

Britain's shortest-serving prime minister, began the first edition of her video series with a promise to unmask "those with ill intent" attempting to bring down Western democracies. Truss elaborated she would lay bare how an "worldwide alliance of progressives work to undermine democracy and the public's choice."

"We're going to look at the political movement of Donald Trump and understand how this can be achieved in Britain," the former PM stated. "Our guests will include the key figures of the Maga movement."

Prior to the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a sort of transformation," said the controversial US journalist. His conservative media outlet Just the News will host the former prime minister's new audio shows.

Forging Alliances in the Conservative Media Landscape

UK-based allies, such as a advisor linked to Reform UK, played a role in her establish the Liz Truss Show. The setup is adequate, though simple. She has gathered a subscriber base of 10k in her initial seven days and her debut had tens of thousands of views in that timeframe.

It is a modest start, but in making common cause with the journalist, the former PM is being thrust into a established right-wing media network creating and spreading Maga talking points. Its obsessions encompass accusations of information control by the traditional news outlets and a desire to eradicate a shadowy government apparatus – a force that the ex-PM holds responsible for the swift end of her calamitous premiership.

"The platform is not widely recognized outside of the Maga-verse, but it does have credibility there, mostly due to Solomon, who offers opinions on Maga platforms like Bannon's 'War Room' podcast and has even interviewed Trump," noted Professor Alex Hinton, who has extensively researched the Trumpist political wave.

A Controversial Partner

The former PM's foray to bring Maga media to the United Kingdom has aligned her more closely to controversial figures such as the journalist.

He established Just the News after criticism after he was accused of circulating inaccurate reports about Joe Biden's anticorruption effort in the Eastern European nation, as well as contentious articles about one-time diplomat to that country.

These allegations were echoed across the conservative press, with he appearing as a common interviewee on Sean Hannity's influential Fox News program. The former president personally boosted Solomon's reporting.

The journalist published the reports about Ukraine in a set of articles for the publication the political newspaper, where he was re-labelled as a columnist when staffers raised concerns regarding his reporting. His claims were key in Trump's demand for the Ukrainian government to probe Hunter Biden and his father in 2019. These actions led to impeachment proceedings against the president. The Senate later acquitted the then-president.

Not long after Solomon left the Hill in late 2019, the outlet announced it was carrying out a review of his reporting about the Ukraine issue. It concluded Solomon had relied on untrustworthy contacts and said he "omitted important details about main Ukrainian informants, including the fact that they had been charged or were under investigation."

Entering the Ecosystem

The journalist's personal TV and radio guest spots are a sign of the conservative ecosystem Truss is entering. He discussed his backing of her new show on a program he presents on the right-wing channel, a conservative television outlet that is the base for the pro-Trump commentator Steve Bannon and on which former Fox host Tucker Carlson also is seen. The ex-PM has already spoken with the political operative on an early episode.

Through her association with Solomon and Just the News, the former leader has become a small part in a extensive web of right-wing publications that routinely amplify each other's content.

His personal programs have repeatedly hosted personalities such as influencer Mike Benz, a political voice whose criticism of USAID was referenced by the tech billionaire as grounds for shutting down the government body.

A Global Media Play

While Truss's stilted style and career difficulties have drawn derision within the UK, a number of stateside commentators are not discounting her efforts to revamp her image as a UK offshoot of the pro-Trump media ecosystem.

"You have to take people like Truss seriously, even if you may not want to accept their words at face value," stated Rob Flaherty, who worked in the Obama White House.

"Observers witnessed how in the recent campaign Donald Trump used that media network to spread his narrative. Certainly that sphere transmits and affects discourse internationally. It seems relatively clear to me that the environment in the Britain are similar to what enabled this non-mainstream media network to flourish in America."

a political theory expert, said the internet-based conservative network was already exerting influence in the UK.

"The internet knows no borders," he stated. "There's a kind milieu within which ideas travel – sometimes manifesting in radical ways and other times more moderately – but which is interlinked."

The academic said the growth of the online right in the United Kingdom recently meant the "possibility to have a larger effect is substantial."

Cross-Atlantic Aspirations

"Liz Truss along with Nigel Farage in the recent past were featured at the the major conservative conference, where I observed they deployed Maga talking points prior to the {king of Maga|

Heather Blair
Heather Blair

Elara Vance is a seasoned journalist specializing in international relations and global politics, with over a decade of experience reporting from Europe and beyond.